Chesir 2019 annual marketing strategic cooperation summit was successfully held
2019-02-22

On February 21, more than 40 primary dealers and Chesir sales teams from across the country gathered in the beautiful city Liuzhou to participate in the Chesir 2019 National Dealer Strategic Cooperation Summit.


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The theme of this conference is "Innovative Development, Winning in the Future". It is an annual event for Chesir dealers throughout the country. All participants in the two days shared the fruitful results of the company's sales in 2018. Chesir's future brand development plan, and established Chesir's marketing strategy in 2019, layout of the national sales work in 2019, together describe the bright future of the Chesir brand, and jointly write a new magnificent chapter of the Chesir national brand. The conference also commended and rewarded the outstanding distributors who made outstanding contributions to the development of Chesir in 2018.


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Chairman Mr. Su Ertian gave a warm speech at the summit, and expressed his warm congratulations and sincere thanks to the commendable dealers and authorized dealers in 2019. He said that in the past 2018, with the continuous and joint efforts of all Chesir people, Chesir's overall sales performance continued to rise against the trend and achieved a three-digit high-speed growth, further expanding its leading edge in the industry. In the new 2019, on the premise of maintaining the overall development thinking of "authorization, incentives and growth", the company's board of directors has determined the annual 8-character management policy of "optimizing structure and increasing efficiency". We will continue to optimize and adjust system construction and main competitiveness with higher thinking and broader horizons; further focus on main business and unswervingly implement well-established strategies and policies; increase and strengthen publicity and promotion, Continuously enhance the brand image and continue to consolidate and enhance Chesir's position in the industry and market. In the pearl material business, we must not only maintain the rapid growth of sales performance, but also not only increase the development and promotion efforts in the three directions of “product distribution centers, global regions, and multinational customers”, but also optimize the structure under the premise of standardization And operation and management methods, in product innovation, service improvement, team building, cost control and cash flow capital chain security, etc., make great efforts and hard work to achieve safe and high-quality sustainable development.


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Vice General Manager Mr. Jin Zengqin made the "Sales Report for 2018 and Marketing Business Plan for 2019" on behalf of the company. He said that 2018 is a year for the optimization and integration of the marketing network of Chesir. The entire marketing strategy is constantly shifting towards user-centricity. The company is constantly exploring the establishment of new marketing models to adapt to the rapid development of the industry. In 2019, Chesir will continue to build on this marketing strategy and match the advantages of technical sales with the advantages of operations centers. In the new year, the company will invest a lot of manpower and material resources in the construction of channels, improve the service capabilities of each dealer in the end user, cultivate a new model of terminal marketing profitability, and take a pragmatic development path. At the same time, the company will also provide maximum support to the dealer team in all aspects. In addition to sales policy support, brand image planning, marketing, promotional activities, personnel training, etc. will be implemented one by one.


The participating distributors expressed their joy and expressed that we must work together with the enterprise and adhere to the cultural philosophy of Chesir's "integrity, innovation, harmony, and common growth", continue to contribute to the development of our cause, and continue to contribute to the nation of the industry Brands add glory and continue to create even better performance!


2018 Outstanding Distributor —Shandong regional distributor Mr. Liu: "We Shandong and Chesir have been working together for 5 years. We have grown up with Chesir, trusted each other, and helped each other. We have gone through an extraordinary period of time together. Chesir from the original single product series It has rapidly developed into the most complete pearl product enterprise in China. With the strong support of Chesir, our annual sales performance has increased rapidly, and our revenue has also increased correspondingly each year. Therefore, Chesir is not only an excellent product manufacturer, Is an excellent partner ."


Mr. Wang, an excellent distributor in Henan, said: "In 2019, our Henan region will continue to provide customers with comprehensive services, continue to increase customer stickiness, and strive for a new market share."


 Mr. Gong, the representative of Guangzhou authorized dealers in 2019: "The most important feature of Chesir is stability: stable quality, stable supply, and stable service. Over the years of cooperation with Chesir, the Chesir team has become more and more clear. This type of EMU model! Under the leadership of the EMU and the promotion of each powerful department, the development speed is getting faster and faster, and it will definitely go further and further! I believe that in the near future, we will see a Brilliant Chesir. "




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