In the afternoon of September 29, the "2018 Guangxi Private Enterprises Top 100 Press Conference" jointly sponsored by the Guangxi Autonomous Region Industry and Commerce Federation, the Guangxi Autonomous Region Industry and Information Committee, the Guangxi Autonomous Industry and Commerce Bureau, and the China Minsheng Bank Nanning Branch was held in Nanning. The conference released the list of "Top 100 Private Enterprises in Guangxi in 2018", "The Most Potential Private Enterprises in Guangxi in 2018" and the main achievements of the development of private enterprises in Guangxi. Autonomous Region Party Committee Standing Committee Member, United Front Minister Xu Shaochuan, Vice Chairman Fei Zhirong of the Autonomous Region People's Government, Vice Chairman of the Political Consultative Conference of the Autonomous Region Mo Changying and other autonomous region leaders attended the release conference.

Guangxi Chesir Pearl Material Co., Ltd. won the "2018 Guangxi Most Potential Private Enterprise" by virtue of industry-leading technology research and development capabilities, unique product advantages and strong marketing capabilities, as well as maintaining high-speed growth performance. Chairman of Chesir, Mr. Su Ertian, came to the stage to receive the "2018 Guangxi Most Potential Private Enterprise" certificate on behalf of the company. Ye Junmao, vice chairman of the Autonomous Industry and Commerce Federation, pointed out when publishing the list, The "2018 Guangxi Most Potential Private Enterprise" selected this time is a company that is leading in various economic and technological index evaluations, full of innovative vitality, and has great development prospects after being evaluated by professional authorities.

As a rare high-tech enterprise integrating R & D, production, and sales of pearl materials and synthetic mica, The  peralescent materials that Chesir produced have brought a revolution in color and function for the world, and the market prospects are very broad .Chesir’s products have the characteristics of gorgeous color, non-fading, health and environmental protection, etc., and are rapidly replacing traditional organic pigments and metal pigments, mainly used in coatings, plastics, automotive topcoats, cosmetics, aerospace, military, inks, ceramics, leather, building materials, seeds and many other fields. Covering high, medium and low-end, including three major series of industrial grade, weather-resistance and cosmetic grade, there are more than 500 varieties in 8 categories, which are exported to more than 40 countries and regions around the world.

The company consists of Shanghai Millions of Colors Pearl Effect Material Co., Ltd. (Shanghai) and CHESIR EUROPE S.A.S(France), and Luzhai Chesir Pearl Mica Material Co., Ltd., which owns investment from the Industrial Guidance Fund of the autonomous region. The company's pearl material research and development center have an international first-class research and development team headed by Professor Fu Jiansheng, an internationally renowned pearl material expert, and ecognized as "Provincial Enterprise Technology Center" and "Pearl Material Engineering Technology Research Center". The R & D center is equipped with industry-leading sets of testing and testing equipment for pearl effect materials and powder materials, And with the Hubei University of Technology to build a "Chesir Pearl materials research and development center", and Peking University, Tsinghua University, Guangxi Academy of Sciences, Guangxi University of Science and Technology to maintain long-term industry-university-research cooperation.

The synthetic mica products developed by the company are at the international advanced level in terms of crystal insulation performance, high temperature resistance performance, and crystal impurity content, and obtained a number of invention patents, which solved the problem that China's natural mica materials are highly dependent on imports from India. In 2015, the company's artificial mica project was successfully selected as the basic new material project of the national industrial strong foundation project.

In the future, Chesir will make all-round efforts in product innovation, intelligent upgrading, brand building, and marketing, further stimulate the company's development potential and continue to move towards the goal of becoming a "global leading pearl material company".