On November 15th, at the opening of the 22nd ChinaCoat (Shanghai)  the annual Chesir Dealer Conference was also held in Shanghai. More than 150 dealers from all over the world gathered together to meet with Chesir shared the phased results achieved in the past year, and adjusted and prospected the future efforts.

At this dealer conference, the chairman of Chesir Mr. Su Ertian first delivered an opening speech. Deputy General Manager Mr. Zhou Fangchao and Dr. Ding Li, the company's technical consultant, also made the "Chesir Development Report 2017" and "The Application of Pearl Materials in the Cosmetic Industry" Development Trend Report. Among them, Dr. Ding Li analyzed the industry status, market operation, and competitive landscape of cosmetic-grade pearl materials, and made bold predictions on future investment prospects and risk analysis. Mr. Zhou Fangchao used the facts and data to sort out the staged results achieved by Chesir in the past year, and specifically explained the company's next future plan, pointing out the way for everyone to work together in the future.

Dealers are the mainstay of brand expansion     

The Dealer Conference has always been one of Chesir's most important conferences, and every year the company uses this opportunity to re-examine and plan itself. Chesir Chairman Mr. Su Ertian said that distributors all over the world are Chesir's most loyal friends, and they are the mainstay of our unprecedented development of domestic and foreign markets. We attach great importance to strategic alliances with all dealers and regard this relationship It is the core element of Chesir light to achieve one after another.

The foundation of corporate development has been more solid in the past year

When reviewing the company's development achievements in 2017, Zhou Fangchao, Vice general manager of Chesir said that it was the joint efforts of distributors that allowed Chesir's market to continue to expand. Chesir has made substantial progress. 

First of all, on the product side, Chesir has formed a matrix of 8 series of products based on self-developed synthetic mica as the substrate, which deeply meets the diversified needs of the market.

Secondly, in the transformation of scientific research results, strengthen school-enterprise cooperation, improve the construction of talent teams, build a "national enterprise technology center" with first-class equipment and environment, and accelerate the development of core technologies and industrial transformation.

Third, in smart factories, actively promote the use of cutting-edge technologies such as big data, the Internet, and artificial intelligence to realize intelligent operations and improve production and management efficiency.

In addition to market expansion, in 2017, Chesir also successfully broke the monopoly of the international giants in the pearl material industry, penetrated into the high-end pearl material market, and reconstructed its competitive advantage.

The future is here Let us work together to achieve better results

Next Chesir will further expand production and capacity. Mr. Zhou Fangchao said that in the company's second five-year plan, the construction of the second phase of high-end pearl material projects will be started, and the intelligent transformation of the production line will be completed. Innovate and develop the pearl material product system to achieve further enhancement of the company's scale and R & D strength.

"For many years, Chesir has focused on the business value of innovative values. It keeps pace with the times and breaks through itself. Every bit of the harvest cannot be separated from the support and cooperation of dealer friends. Every step forward is a step forward for everyone. "At this dealer conference, Mr.Su Ertian is still grateful to the friends of the dealers for their persistence and looks forward to the future cooperation. At the same time, he hopes that in the next days, he will work with domestic and foreign distributors to achieve co-creation, co-construction, win-win and sharing, and shape the Chesir into the world's leading pearlescent pigment company.

As one of the most exhibited exhibitions in the world, ChinaCoat has already become the direction of the world's coatings industry. Chesir participated in the exhibition with 42 newly launched 8 series of innovative products, and received many domestic and foreign customers Stop for viewing and tasting consulting. The popularity of Chesir products also allows more dealers to see the infinite tension shown by Chesir enterprises!