ChinaCoat 2017 Opening Ceremony Chesir Blooms
2017-11-15

Today, we gathered in Shanghai with 1,195 paint exhibitors from all over the world to participate in the 22nd Chinacoat.  Since the successful establishment of the exhibition in 1996, it has been held alternately in Shanghai and Guangzhou every year. It is a "World Coating Exhibition" that is highly valued and evaluated by the global industry!


Chesir brings the new

A total of 42 pearlescent materials from 8 series appeared at the exhibition.

Dedicated an unparalleled visual feast for industry colleagues!




HC Network, CCTV7 Attitude, China Paint Online Live Interview with Chesir Chairman Mr. Su Ertian.




Famous International

Eight series of products debut


At this exhibition, we focused on eight series of products including powder series, light curing series, high-purity series, two-color series, high bright series, weather resistance series, color travel series, and synthetic mica powder. In addition to the excellent gloss effect and color texture, the different characteristics of different series of products such as good powder loading rate, dispersibility and weather resistance are more eye-catching, and there are endless stream of visitors.


Endless visitors at the Chesir booth.


Pearl materials, also known as "pearl effect materials", are based on the principles of pearl luster, fish scales, and pearl effects of shells. Through a specific process, a layer of one or more layers of metal is coated on the surface of natural mica or synthetic materials. An oxide, a material made. Due to the special surface structure, high refractive index and good transparency make it have an unparalleled gloss effect. With the development of the industry, pearlescent pigments are being used as high-brightness materials to increase the added value of products, and are widely used in many fields such as coatings, plastics, rubber, inks, cosmetics, crafts, leather, ceramics, packaging supplies and construction materials.


The series of products exhibited by this Chesir are mostly developed by using self-developed synthetic mica as the base material. Each series of products has many differentiating characteristics.


Through modification treatment, SF series has solved the technical problem of electrostatic agglomeration of pearlescent pigments, achieved good dispersibility and antistatic properties, and is widely used in electrostatic spraying electrical appliances, interior decoration and other industries.


The light-curing series achieves a breakthrough in color stability, has excellent light resistance, and can be used as water-based and oil-based coatings.


The two-color series has the characteristics of low gloss, good skin feel, and low heavy metal content. Its hydrophilic and lipophilic properties are more suitable for use in crafts, cosmetics and other fields.


The weather-resistance series uses a new environmental protection process, which overcomes the potential impact of pigment production on the environment and increases the value of the product.


Our other high-purity series, high-brightness series, and color travel series pearlescent pigments are superior to the bright visuals of similar products in the market in color texture, and have obvious advantages in the application of the coating industry.


 International customers are consulting Chesir products.


Chesir has successfully developed more than 500 pearlescent products covering high, middle and low-end series models, and has the production capacity to achieve an annual output of 10,000 tons of pearl materials and 5,000 tons of synthetic mica. Our foreign market development has continued to make new progress.




Foresight, write the future of the enterprise with innovation


Innovation is the source and driving force for the sustainable development of a country and a nation. If an enterprise wants to build its own brand advantage in domestic and even international industry competition, it needs to seize the main line of innovation. The pearl material industry belongs to the science and technology innovation industry in the field of new materials. Only mastering advanced production technology can ensure the quality of products and the stability of customer sources, can it continue to introduce new products, reduce production costs, and then become the market vane.

    

 As an autonomous region government included in Guangxi's "Made in China 2025 Plan" key support enterprises, Chesir leveraged the country's wind encouragement of scientific and technological innovation to advance, and invested heavily in scientific and technological research and development, actively introduced scientific and technological research and development personnel, and transformed from "learning and innovation" to "independent "Innovation", the product successfully entered the high-end market, and embarked on a road of scientific and technological development and innovation of our own.

      

At present, we are fully studying the use of cutting-edge technologies such as artificial intelligence, big data, and mobile Internet in the design and application of smart factories to achieve intelligent factory operations, and will soon be put into use. In terms of product research and development, we have set up an innovation team centered on the Ph.D. team of the Hubei University of Technology Chesir New Materials Research Center. The cooperation has formed a close industry-university-research relationship with it, and has updated the research and development of product raw material synthesis technology and performance to achieve good results in the transformation of scientific and technological achievements and technological breakthroughs.

      

Chesir has obtained 17 patented technologies such as synthetic mica, cosmetic-grade pearl materials, and automotive weather-resistance pearlescent pigments. It is worth emphasizing that we are still the only company in china and abroad that has mastered the patented technology of full-size synthetic mica patents and achieved large-scale production.


The new era calls for new manufacturing. Since the 19th CPC National Congress, the country has put forward new requirements for the development of manufacturing. Chesir has been adhering to the business philosophy of innovation-led development, promoting products to the world's high-end standards, and with a forward-looking strategic vision and a positive attitude towards the large-scale structure, it has continuously pushed the corporate market abroad and dedicated more beautiful colors to the people of the world!



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